Hi I am 20. I am dating my best friend since the past 1 year. The subject was just to get your attention, I am sorry this is how advertisement work at least. I know him since grade 1 and finally I thought it’s time to kiss him out of the friend zone. Initially, things were pretty amazing. He used to treat me well and shit. But we had our exams so he pretty much went out of touch while I was still trying to call him or text him and he rarely answered. Anyway, I thought things will get okay once exams end. But since then everything seems to be going downhill. Though he lives 15 mins away we don’t meet for weeks. And I know he really does love me but he’s not ready to put in even the slightest bit of efforts. Not even 10% of what he did to woo me. Also, if I try to show affection I feel like I am getting clingy since he doesn’t really react. Now I am in a dilemma if I show stay and keep putting efforts and move the fuck on and be the bad bitch that I am.