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April Masini is the relationship and etiquette expert known to millions as Ask April, and the founder of Relationship Advice Forum.
April Masini reaches an estimated 1.1 billion readers monthly as the preferred expert source to more than 50 top-tier media outlets — a daily fixture in The New York Times, USA Today, the New York Post, and The Wall Street Journal. She is the author of four books, and the voice behind the worldwide-recognized Ask April advice column. When global brands want an expert, they ask April. Procter & Gamble asked April. TD Bank asked April.
Relationship Advice Forum is a philanthropic project created, managed, and fully funded by April Masini. There are no fees. No sales. No ads. No conflict of interest. With readers threads extending as far back as 16 years, April has devoted over 80,000 hours answering questions, for 400,000 members. After a seven year hiatus, on October 24, 2025, Ask April returned. Four months later, Global Radiance Review named us #1 Best Company to Watch in 2026.
Most people would have turned the international acclaim of Baywatch, Miss Universe, and Blue Crush into a Hollywood career. April gifted them to Hawaii and walked away. April poached Baywatch out from under Australia’s Prime Minister and commanded April’s Army with the Miss Universe Pageant. She pioneered a first-of-its-kind cross-promotion between a U.S. state (Hawaii) and a studio (Universal Pictures), winning Hawaii perpetual, royalty-free rights to Blue Crush marketing collateral and film footage — footage the U.S. Department of Commerce featured in a 2004 campaign to draw British travelers to America.
Duke University Press examined April Masini’s work in its peer-reviewed journal Environmental Humanities, crediting her with brokering the production of Blue Crush, relocating Baywatch to Hawaii, and bringing the 1998 Miss Universe pageant to the islands.
When April Masini served as President of the Mediterra Board in Naples, Florida, her fellow officers included Anthony Eames (retired President & CEO of Coca-Cola Ltd, Canada) and William E. Davis (former Chairman & CEO of Niagara Mohawk).
April’s work is recognized by world leaders, among them President Donald Trump, Hawaii Governor Ben Cayetano, and Thomas Patrick, (former Vice Chair of Merrill Lynch & Co.).
April Masini is Ask April. Don’t Ask April if you’re afraid of the truth.
April Masini, Listener Call-in Question
Current Forum Members: 382,840
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"April Masini answers questions no one else can and tells you the truth that no one else will."